Lux Row Distillers is the physical embodiment of Luxco's evolution from spirits distributor to bourbon producer. Luxco, founded in 1958 as the David Sherman Corporation, spent over 60 years acquiring and managing bourbon brands—Rebel Yell, Ezra Brooks, David Nicholson, Blood Oath—before deciding to build their own distillery. In 2018, they opened Lux Row on a 90-acre property in Bardstown, home to bourbon's biggest brands and deepest history. What makes Lux Row different is that it's not built around a single brand's identity. Instead, it's a multi-brand home where Luxco houses all their bourbon properties under one roof. Ezra Brooks, Rebel Yell, Blood Oath, and David Nicholson are all produced at Lux Row, each with distinct recipes, aging protocols, and brand identities. It's a sprawling 70-acre production facility with six barrel warehouses, visitor center, and tasting room that serves as the hub for an entire portfolio of brands.
- Luxco was founded in 1958 and spent 60 years acquiring bourbon brands before building their own distillery—they understand the spirits business through and through
- The property cost $70 million to build and opened in Spring 2018 with 34 employees
- Lux Row houses multiple distinct brands: Ezra Brooks (charcoal filtered, elevated proof), Rebel Yell (wheated bourbon), Blood Oath (limited release blends), and David Nicholson (heritage brand)
- The 90-acre property includes a historic 18th-century stone house registered as a National Historic Place
- The distillery produces bourbon for all their brands using separate equipment and recipes—not a one-size-fits-all operation
- Six barrel warehouses allow capacity for massive production while maintaining brand distinction
- Located literally in Bardstown's "bourbon row" alongside Heaven Hill and other major players