NEW RELEASE: Booker’s Bourbon “The Reserves”, Inaugural Annual Launch

The James B. Beam Distilling Co. (Clermont, KY) has announced the first innovation coming from Booker’s Bourbon since 2019 – Booker’s Bourbon ‘The Reserves’.

Highlights

• AGE: 8 to 14 year Bourbon blend.
• PROOF: 125.9 (62.95% abv)
• PRICE: $129.99 750ml SRP
• AVAILABILITY: Nationwide at select stores

The 2024 expression is the first of a new, annual limited-release series by Freddie Noe (8th Generation Beam Master Distiller) to commemorate his grandaddy, 6^th Generation Master Distiller Booker Noe, and his contributions to the bourbon world. Booker and Freddie Noe are American Whiskey trailblazers and Booker’s Bourbon ‘The Reserves’ honors Booker’s legacy by creating a full-flavored American Whiskey inspired by how Freddie believes his grandfather would be making whiskey in modern day. 

The first release of ‘The Reserves’ is an 8 to 14-year-old blend that Booker’s Bourbon drinkers will recognize. Always uncut and unfiltered, always cask strength, and always pulled from the center cut in the warehouse – just as Booker envisioned when he created his Small Batch Bourbon Collection and forever changed the American Whiskey category. Per the brand, ‘The Reserves’ is something entirely new; due to the scarcity of the barrels, it’s released in smaller quantities than the four yearly Booker’s Batches and uses fewer, and older, barrels in the blend to achieve a layered and complex flavor profile.

“I created ‘The Reserves’ series to commemorate my grandaddy Booker,” shared Freddie Noe, 8^th Generation Master Distiller of the Fred B. Noe Distillery. “Liquid like this can take a while to find, but when I do, it feels like the Big Man himself picked them out. It’s just the kind of Bourbon I believe my grandaddy would be making if he were still alive with us now.”

The 2024 release spans eight production dates and eight different warehouses, these barrels were aged as follows:

•       8 Years, 2 Months, 12 Days on the 4th floor of warehouse G

•       8 Years, 5 Months, 19 Days on the 5th floor of warehouse I

•       8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z

•       9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q

•       9 Years, 2 Months, 4 Days on the 6th floor of warehouse J

•       9 Years, 5 Months, 18 Days on the 7th floor of warehouse H

•       10 Years, 3 Months, 2 Days on the 4th floor of warehouse X

•       14 Years, 4 Months, 16 Days on the 6th floor of warehouse I

Booker’s Bourbon ‘The Reserves’ 2024 Limited Edition Bourbon will be available in extremely limited quantities nationwide across the U.S. and in-store. For real-time information about Booker’s Bourbon follow along on Instagram @BeamDistilling and www.beamdistilling.com.

BOOKER’S BOURBON ‘THE RESERVES’ 2024 LIMITED EDITION BOURBON | 125.9 PROOF | SRP: $129.99

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