NEW Little Book Bourbon Release – Inaugural Series ‘The Infinite: Edition 1’

PRESS RELEASE: Clermont, Kentucky (August 27, 2024) – The James B. Beam Distilling Co. and Freddie Noe, 8^th Generation Master Distiller, are proud to announce the first line extension and inaugural Little Book series, Little Book ‘The Infinite: Edition 1’ Kentucky Straight Bourbon Whiskey.

The newest release honors more than two hundred years of rich Beam and Noe family history through a blend of whiskeys laid down by three trailblazing American Whiskey distillers: 6^th Generation Master Distiller, Booker Noe, 7^th Generation Master Distiller Fred Noe, and 8^th Generation Master Distiller, Freddie Noe. Little Book ‘The Infinite: Edition 1’ will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.

Also announced this week, Booker’s Bourbon newest annual release “The Reserves”.

In the Fred B. Noe distillery at the James B. Beam Distilling Co.’s Clermont campus, Freddie Noe was experimenting with blending varying aged whiskeys, when he sought to blend barrels his father, Fred Noe, and grandfather, Booker Noe, laid down, resulting in a perfectly balanced profile forming ‘The Infinite’. Each year, new whiskey will be added to the blend, delivering an ever-evolving confluence of artistry for a unique experience while pushing the boundaries of flavor and tradition. It’s this initial, proprietary blend that sets the series apart from other Little Book chapters.

“My father and I are lucky enough to work together, side by side as Master Distillers, and I know he always dreamed of that with his own father, my Grandaddy Booker,” shared Freddie Noe, 8^th Generation Master Distiller. “This new series pays tribute to that dream and inspired the first Edition of Little Book ‘The Infinite’, a multigenerational liquid that will form the foundation of all future releases. Once a year, I’ll bottle some up for the world to try. So, savor this whiskey today, and come back in a year for its next evolution.”

Little Book ‘The Infinite: Edition 1’ includes the following liquids:

·   Booker Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 20 years

·   Fred Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 14 years

·   Freddie Noe’s Component: Kentucky Straight Bourbon Whiskey, Aged 7 years

·   Shared Family Component: Kentucky Straight Bourbon Whiskey, Aged 8 Years

Little Book started in 2012 when Fred asked Freddie if he wanted to join the family business. Without hesitation, Freddie said yes, embarking on a journey through distillery operations and discovering a fascination with blending different aged spirits. This passion for tinkering and innovation led to the creation of Little Book®, a nickname given to Freddie growing up by Booker.

Little Book ‘The Infinite: Edition 1’ will be available in limited quantities nationwide across the U.S., in-store and consumers can go tolittlebookwhiskey.com for more retail locations.

LITTLE BOOK THE INFINITE, EDITION I | 59.65% ABV | SRP: $199.99

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