Forbes writer Brad Japhe wrote it kindly in his June 21 Forbes story about George T. Stagg winning World’s Best Bourbon in the 2024 International Whisky Competition: “It’s déjà vu all over again.”
Stagg wins in whiskey faceoffs like Kim Jong Il won golf matches—by wide but truthful margins.
Japhe has a good sense of humor, so a snarky lede would have been well within his reach. But snark isn’t Forbes’ style, and earning a living is Japhe’s style. So, he gets a pass. But seeing so much published on BourbonBanter.com interlarded with snark, I’m taking my own stab at it. A few preferred options:
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