NEW RELEASE: ‘Mash & Mallow’ Whiskey Bringing that S’mores Vibe

NEW RELEASE: ‘Mash & Mallow’ Whiskey Bringing that S’mores Vibe

It’s Fall time y’all. Which means the ideal season for sippin’ Bourbon around the ole campfire. And you can’t have a ‘geet together’ around the logs without busting out the S’mores?! With that, we bring you Mash & Mallow.

Mash & Mallow is a brand new craft whiskey brand with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s’mores-influenced experience. Inspired by the great outdoors and reminiscent of long nights beside the fire, the premium whiskey presents a smooth, smoky finish perfect for crisp fall nights ahead.   

It never hurts when a brand has founder and Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, in partnership with Pernod Ricard, behind it.  

Per the brand, Mash & Mallow exudes a smoky aroma with a subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow and sweet confectionary sugar. On the palate, consumers can expect a liquid that retains a strong whiskey character and a wood-oak finish that is sweet with a subtle smokiness. Roasted and toasted to perfection, the whiskey’s mash bill features 97% corn whiskey and 3% rye whiskey, alongside added flavors. 

“Today’s whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits. Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s’mores toasted by the fire,” said Zamanian. “I wanted to create a smooth whiskey that is so good you’ll take it with you anytime adventure calls – from your local bar to an adventure in the great outdoors. I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors.” 

This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its premiere whiskey lineup, featuring two distinctive expressions: Tequila Barrel and Double Oak Barrel.  

The brand’s commercial support in the U.S. is led by Castle Brands. Mash & Mallow is available for purchase at select retailers in CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA and WI. The 750ml bottle has a suggested retail price of $32.99 and is 35% ABV (70 proof). For more information about Mash & Mallow, visit www.mashandmallow.com.

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